Challenge

  • Develop a campaign to establish Lela as the main source for financial aid in Louisiana
  • Position as the authority on student lending information

Outcome

  • Lela is regularly invited to speak at fairs and school events about college loan options
  • Recognized as the Louisiana’s only non-profit student loan provider

Duties

  • Logo Development
  • Design of handout with informational tear off card to fold and fit in wallet
  • Bookmark, stationary package, various other print collateral
  • T-shirt design