Louisiana Educational Loan Authority (LELA)

Challenge

• Develop a campaign to establish Lela as the main source for financial aid in Louisiana
• Position as the authority on student lending information

Outcome

• Lela is regularly invited to speak at fairs and school events about college loan options
• Recognized as the Louisiana’s only non-profit student loan provider

Duties

• Logo Development
• Design of handout with informational tear off card to fold and fit in wallet
• Bookmark, stationary package, various other print collateral
• T-shirt design