Louisiana Education Loan Authority

Brand Development + Print Design

Challenge

• Develop a campaign to establish Lela as the main source for financial aid in Louisiana
• Position as the authority on student lending information

Outcome

• Lela is regularly invited to speak at fairs and school events about college loan options
• Recognized as the Louisiana's only non-profit student loan provider

Duties

• Logo Development
• Design of handout with informational tear off card to fold and fit in wallet
• Bookmark, stationary package, various other print collateral
• T-shirt design

University of Maryland
Smith School of Business

Interactive Microsite

Challenge

• Reach and appeal to a niche target audience
• Increase Smith's visibility within senior-level executives
• Increase enrollment by at least 30%

Outcome

• Total enrollment increase of over 40%

Campaign included integration with magazine ads, newspaper ads, and online banner ads

Duties

• Microsite proposal
• Concept development
• Design of website
• Actionscript 2.0 programming
• Design and animation of online Flash banner ads

Revere Bank

Brochure + Billboard Design

Challenge

• Increase customer base
• Establish bank as the regional leader
• Capture business resulting from big bank buy-outs

Outcome

• Successful increase in awareness as a valued community bank

Campaign included integration with web design, market research, advertising and print collateral.

Duties

• Art Direct photo shoot
• Brochure design and development
• Billboard design